British R&B Group No Guidnce Releases New Single “Around Me”

UK R&B GROUP NO GUIDNCE
RELEASE BRAND NEW SINGLE AND VIDEO

“AROUND ME”

(New York, NY – October 4, 2024) – Today, the fresh new faces of contemporary British R&B, No Guidnce, return with brand new single “Around Me” out now on all digital streaming platforms via The Orchard. Written with Harv (Justin Bieber, Summer Walker), Felisha King Harvey (Normani, Mario) and KP (Kirk Franklin, Keke Palmer) and produced by Harv, “Around Me” marks No Guidnce’s first single of 2024 and their first official release since last year’s stellar “White Tee” & Is It A Crime? EP release.

Speaking on the new track, No Guidnce say “Our new single ‘Around Me’ marks the beginning of a new era and sound for us. The song, created during a transformative writing process in LA, captures the loneliness of feeling like everyone around you is falling in love except you, while also expressing hope that love will eventually find you. This track represents a vulnerable new direction for us, and we’re excited to share more music in this vein soon.”

With the exciting news of new member Eshan joining the ranks, 2024 has seen No Guidnce continue to go from strength to strength, racking up milestones that continue to cement the band’s status as the saviors of contemporary R&B. In the space of twelve short months, the group have won tips from MTV Push, The Guardian, Dazed 100, Ticketmaster & BBC Radio 1Xtra; they opened for Mahalia across her sold-out UK/EU IRL tour; they supported SZA at BST Hyde Park and they played critically-acclaimed sets at the likes of Eurosonic, Rock Werchter, North Sea Jazz Festival & Melt! Throughout it all, they’ve continued to refine their innate skill for irresistible melodies, flawless harmonies and natural star power.

With a stream of successful singles and viral videos under their belts from their debut in March 2023, the group has quickly grabbed the attention of many stretching across every corner of the world, garnering praise from beloved artists such as Summer Walker, Timbaland, Babyface, Stormzy, Labrinth, Miguel, Snoop Dogg, Lucky Daye, JoJo, Justine Skye and Boyz II Men themselves. Additionally, the group has racked up millions of streams on Spotify and views on TikTok, amassing over 2.8M followers on Tik Tok and not to mention over 1 billion views last year alone. The group also has six of the most-viewed R&B videos of all time across the platform and were the sixth most-viewed/followed artist on TikTok within the UK, coming out of the gate with a robust social media following that they carefully and rigorously built by hand. Their positioning for worldwide success couldn’t be clearer, leading them to sell out their first ever shows in Europe and the United States with fans lining up for hours to get a glimpse of the wunderkinds.

About No Guidnce

Comprised of Londoners Zeekay, Eshan, Josh & Kaci, NG plan to set the tone for what it means to be a boyband in the modern era, paving their own path by pushing the boundaries of genre in their music whilst proving that R&B is more alive and necessary than ever. Their debut Is It A Crime? EP was born from collaborations with an all-star team of producers & writers on the project that includes Victoria Monét (Ariana Grandé, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name just a few. With boybands becoming somewhat of a rarity in the recent years, No Guidnce has managed to brilliantly establish a new lane in music that will undoubtedly transform the musical landscape unlike we’ve ever seen before.

Photo Credit: Ryan Jafarzadeh

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